World Of Coca Cola Museum
The Vault of the Secret Formula at the World of Coca-Cola Museum is an immersive exhibit that takes visitors through the multi-layered story of the most guarded trade secret in history; the secret formula of Coca-Cola. State-of-the-art interactives, multi-media displays and myriad soundscapes create an unforgettable encounter for guests of all ages. The experience culminates in a 360-degree film where the visitor discovers the heart of the secret.
Laury Christensen, under the creative direction of Donna Lawrence, produced the linear media as well as the closing 360-degree film, narrated by Donald Sutherland.
Exhibit Design: Gallagher and Associates
Production Company: Donna Lawrence Productions
Creative Director and Director: Donna Lawrence
Producer: Laury Christensen
Interactive Design: Second Story
Art Director: John Murphy
Talent: Donald Sutherland