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WOCC  Exterior
PG Aeriel 2012rev

World Of Coca Cola Museum

The Vault of the Secret Formula at the World of Coca-Cola Museum is an immersive exhibit that takes visitors through the multi-layered story of the most guarded trade secret in history; the secret formula of Coca-Cola. State-of-the-art interactives, multi-media displays and myriad soundscapes create an unforgettable encounter for guests of all ages. The experience culminates in a 360-degree film where the visitor discovers the heart of the secret.


Laury Christensen, under the creative direction of Donna Lawrence, produced the linear media as well as the closing 360-degree film, narrated by Donald Sutherland.

Exhibit Design: Gallagher and Associates

Production Company: Donna Lawrence Productions

Creative Director and Director: Donna Lawrence

Producer: Laury Christensen

Interactive Design: Second Story

Art Director: John Murphy

Talent: Donald Sutherland

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